Chicago leads in US meetings and events for a second month running, according to Knowland data

Data-as-a-service provider for the hospitality and events sector, Knowland, has revealed that the US city of Chicago leads the way, for a second month in a row, in terms of meetings and events volume in the USA. Knowland monitors, on a monthly basis, the top 25 markets in the country to identify those that are leading the industry in meeting and event volume. Second place again went to Washington DC, with Los Angeles/Long Beach in third and Dallas in fourth. This meetings and events data is a subset of Knowland’s sales intelligence platform designed to help hoteliers build a hotel’s revenue base. In terms of corporate industry segments for the month, Sports and Entertainment showed the strongest performance with near 200% of the 2019 event volume, while Training /Education was a low performer with 76.8% of 2019 volume. In terms of year-over-year comparison, the May 2023 event volume increased 70.4% over May 2022. Chicago’s particular meetings sectoral strengths were: National Association, Wedding, Pharma/Biotech, Education and Healthcare. The top five US markets (by percentage growth) by year-over-year growth in meetings and events were Norfolk-Virginia Beach, Va.; Raleigh-Durham-Chapel Hill, N.C.; Oklahoma City, Okla.; Hawaii-Kauai Islands; and Salt Lake City-Ogden.