Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin who gave the keynote address to PCMA’s Convening Leaders convention in Pittsburgh, 7 January.
Godin reminded the audience of what’s at the core of their work: “What you do is make stories, make a difference,” he said.
The delegates celebrated the power of face-to-face in the David L. Lawrence Convention Center, while numerous spin off meetings took place around the city, including the Meetings Mean Business coalition which announce plans to expand outside of the United States.
Convening Leaders runs until 9 January and attracted 3,900 attendees on site on its first day.