Copenhagen’s new venue baby gets a name: Bella Arena

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Copenhagen’s new venue baby gets a name: Bella Arena

Bella Arena will be the name of Copenhagen’s new venue extension at the Bella Center Copenhagen, Scandinavia’s largest congress and exhibition centre.

The new Arena can accommodate 7,000 seated guests allowing the Danish capital to host even larger international events in the future. There has been a strong focus on sustainability throughout the construction process and a partnership with Carlsberg has helped Bella Arena gain a gold certification in sustainable construction.

Bellakvarter in Ørestad is already a magnet for international events with Bella Center Copenhagen and AC Hotel Bella Sky, and just 10 minutes away from Copenhagen International Airport and directly connected to the rest of the city through Bella Center Metro Station.

The new Arena’s 14,000 flexible square meters, mean the Bella Center can accommodate 30,000 simultaneous guests.

“In order to attract the largest international congresses, Copenhagen has historically lacked two things: hotel capacity and a large column-free Arena, where the main speaker could speak to 7,000 participants at the same time. The hotels have been added over the last few years, and now we are adding the Arena which, together with the rest of Bella Center, raises the bar for which events we can draw to the capital,” said CEO of BC Hospitality Group, Christian Folden Lund.

The new Bella Arena is connected to the existing Bella Center via a large glass atrium, meaning the Arena, hotel, and Bella Center are now under one roof. Bella Arena also has its own entrances, so that it can be used for cultural events and sporting events at the same time as there are other conference events in Bella Center.

Before the pandemic, visitors generated a total turnover of over DKK50bn (US$8.04bn) in the Danish capital. “We have to create something new, because the competition is only getting tougher. Therefore, on behalf of the capital, I am happy that we can open Bella Arena, which together with Bella Center makes Bellakvarter a new international hub for business tourism and events,” said Mikkel Aarø-Hansen, CEO of Wonderful Copenhagen, the official tourism organisation of the capital region of Denmark.

“Copenhagen is a tourist city and an event city. This applies both to Copenhageners themselves and to the more than four million international tourists visiting the city every year. We must restart the experience economy in full force, and there will be a demand for large events,” Aarø-Hansen added.”Of course, this requires that we have the right facilities here in the city. Therefore, the opening of Bella Arena and the potential we will have in Bellakvarter are crucial for the experience economy in the Copenhagen of the future.”

In close partnership with BC Hospitality Group’s new beverage supplier, Carlsberg, upcycled beer kegs were used in the construction process. The kegs are used together with recycled wood from the original Bella Center at Bellahøj.

The name ‘Bella’ dates back to the first Bella Center on Bellahøj which opened in 1965. In 1975, Bella Center moved to its current location in Ørestad, which was then bare ground. Since then, the Ørestad district Bellakvarter has sprung up around Bella Center Copenhagen, the metro has been added with Bella Center station, Hotel Bella sky was added in 2011 and is now being expanded with Bella Arena.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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