The corporate event market is set to grow by $221.7bn between 2024 and 2029. A new report forecasts 10.8% annual growth for the sector, driven by rising budgets, business expansion, and new priorities like AI adoption and sustainability.
The report was released this week by Technavio and analyses key global markets, trends and vendors. The study identifies conferences, trade shows, incentive programmes, and company meetings as the key event types, while noting a steady shift toward hybrid formats.
North America, Europe, and Asia-Pacific remain the largest regions for growth, with strong gains also forecast in the Middle East and South America. One standout trend: AI-powered event management is cited as a major force shaping the sector’s future, along with a growing focus on sustainable, low-impact events.
The report highlights over 20 key players across the international corporate events space, including Reed Exhibitions, CWT, BI Worldwide and BCD Meetings & Events. It also includes vendor analysis, SWOT breakdowns and insights into how companies can respond to current market challenges.
The full report includes projections, customer landscape analysis, and five-year market sizing across both physical and digital platforms.
