Australia-founded Corporate Travel Management (CTM) has rebranded its specialist meetings and events division (formerly known as ETM) to CTM Meetings & Events, effective 22 July 2024. CTM adds that business meetings and corporate events are a growing segment of business travel, as evidenced by its 2024 Global Customer Survey which found that 90% of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% for conferences and trade shows. “Our customers truly appreciate the value of face-to-face interactions. Our UK/EMEA respondents showed that the top priority for business travellers is collaborating with colleagues and partners,” says Mike Leeson (pictured), general manager, CTM Meetings & Events, EMEA. “That’s why internal meetings, customer meetings, tradeshows, events, and conferences remain a key driver of business travel in the year ahead. “It’s exciting to see our customers seeking new experiences. They’re looking for unique meeting and event spaces and showing a preference for multi-day events. This not only highlights their desire for connection but also underscores the importance they place on the benefits these business meetings and events.” CTM Meetings & Events is a global travel management specialist and says the decision to rebrand is part of the evolution of its services to meet the changing needs of customers and the travel landscape, recognising an increased opportunity for businesses to drive savings, efficiencies and duty of care through a more strategic, integrated approach to managing corporate and event travel. “Business travel is evolving, and we’re here to meet those changes head-on. This rebrand is about making things easier and more efficient for our customers,” said Leeson. Additional 2024 CTM Global Customer Survey findings: When attending business events and meetings, the following event features were considered important (rated 3-5/5):
- Ease of travel – 97.66%
- Price – 93.67%
- Event technology – 81.49%
- Free time built into event agenda – 77.75%
- Unique meeting/event space – 74.57%
- Interesting/unique event destination – 73.62%
- Multi-day event – 72.66%
- Single-day event – 67.42 %
- Immersive destination experiences – 64.44%
