While it has received much attention, there is little knowledge of how to work strategically and systematically with congress legacy. Hoping to change this, Copenhagen CVB has been sharing insights from its Copenhagen Legacy Lab initiative with the ICCA community and the wider global meetings industry.
Congresses of the future need to have a long-lasting, positive impact at heart, not solely as a justification to travel and meet but to augment their contribution to stimulating and driving social and economic change. In order to achieve this, associations and destinations need concrete tools that can help them work strategically with legacy when planning and hosting a congress.
After years of research into legacy and the impact of international congresses along with producing legacy reports and tools with MeetDenmark, Copenhagen CVB shared its new Copenhagen Legacy Lab publication with the global meetings industry parallel with this year’s 59th ICCA Congress.
Presenting reflections on legacy as well as straightforward and hands-on information on how to work systematically with legacy in a congress setting and the processes involved, the publication follows work carried out by others such as The Joint Meeting Industry Council, BestCities, ICCA, Sydney University of Technology and IMEX.
Kit Lykketoft, director of conventions at Wonderful Copenhagen, said the insights and processes were “the result of years of hard work to capture and understand the long-lasting and positive impact that international congresses can have on destinations and associations. Reflecting on the past year and all the challenges and uncertainty it has brought along, there is no doubt that the need for international congresses to leave a sustainable impact is more important than ever.”
In addition to the reflections and insights, Copenhagen CVB is also sharing the concrete legacy tools, which have been developed in close collaboration with MeetDenmark partners. These tools include posters, commitment sheets, and examples of activity cards that can serve as an inspiration for both destinations and associations.
The new publication is the result of the CVB’s Copenhagen Legacy Lab, an initiative set up to support and develop a positive, long-lasting, and sustainable impact of international congresses. As part of the ongoing project, Copenhagen CVB is conducting legacy processes on several congresses, creating new partnerships with local stakeholders, and exploring a range of activities that can deliver on association and destination objectives.
Lykketoft continued: “The purpose of Copenhagen Legacy Lab is to develop and collect knowledge and best practices and turn them into concrete actionable learnings for the benefit of the industry and society at large. By sharing the insights and learnings we have achieved so far with the global meetings industry, we hope that associations and destinations around the globe will join our commitment and efforts to ensure positive, long-lasting, and sustainable impacts of international congresses and a strong meetings industry of the future.”
Copenhagen CVB views its work with the Copenhagen Legacy Lab project as a valuable component of its congress business model. Copenhagen Legacy Lab has also become a partner of JMIC’s Iceberg to support the global work with legacy and to be part of an international platform that enables destinations to knowledge share with each other.
Images provided by Wonderful Copenhagen.