Destination Business Events 2019 officially kicked off with the Association of Australian Convention Bureaux (AACB) Welcome Reception in Melbourne on 19 September.
The Welcome Reception took place at Cargo Hall by Showtime Event Group, which transformed into a Melbourne street food festival and entertainment experience, with live music.
Melbourne Convention Bureau (MCB) Acting CEO and AACB Board member Julia Swanson welcomed the 120 guests and said this year’s conference programme would explore the theme ‘Customer Experience: Laneways to Success’, “and its cornerstones of putting the customer at the heart of your business”.
Swanson added that delegates could expect to hear from a strong line up of industry experts, engage in robust discussions, learn from dynamic case-studies and be wowed by immersive experiences along with entertaining social and pre-conference activities.
AACB CEO Andrew Hiebl said of the event: “It’s where the demand side of the business events industry will come together with the common goal of growing Australia’s business events competitiveness.”
Destination Business Events 2019 runs 18-20 September.
More information: www.destinationbusinessevents.com.au/2019