Destination DC announces new senior staff

Destination DC (DDC), the official destination marketing organisation for Washington, DC, has announced new appointments to its leadership team. “As we think about continued tourism recovery and our strategy for 2023 and beyond, we’re investing in our staff to remain aggressive and focused on the ROI of increased visitation to impact Washington, DC’s local economy,” said Elliott L. Ferguson (pictured), II, president and CEO, Destination DC. Danielle Davis has been promoted to vice-president, communications, having joined the organisation in 2015 as director of communications. She also joins DDC’s executive team. “Messaging is at the centre of our organisation and Danielle leads that for us at every level,” said Robin A. McClain, senior vice-president, marketing and communications. “She ensures that our stakeholders, media and customers understand what we do and why it matters.” Calvin Morgan is the new director, information technology and business intelligence. A 25-year veteran of DDC, Morgan manages all the organisation’s IT needs and technical training. Torri Christian is director, marketing, having held nearly every position from assistant to manager to associate director. She manages DDC’s $5m advertising budget in FY23 through DDC’s agency of record, MMGY Global. Additionally, she will manage a new paid social media strategy that will complement the impact of DDC’s advertising. Andrew O’Connor becomes director, content marketing in this, his tenth year at DDC. Managing DDC’s content strategy, he leads the team responsible for inspiring travel through washington.org, social media, email marketing and publications. Terri Carter, now director, people and culture, has been leading DDC’s Human Resources department since she joined the organisation in 2016. She will expand her team with the position of talent acquisition manager to focus on recruitment, onboarding, talent development and DEI in the workplace.