Destination South Australia (DSA) opens in Adelaide 25 March. South Australia’s premier annual business events showcase, delivered by Business Events Adelaide, is now in its 22nd year and will welcome 35 qualified business event decision-makers and media to Adelaide for a curated three-day hosted programme.
DSA strengthens existing partnerships and creates new opportunities, keeping South Australia front of mind for national and international business event planners seeking an innovative, high-quality and affordable destination.
Delegates will experience the city’s leading business event venues and accommodation offerings, alongside a trade show featuring pre-scheduled appointments.
A programme highlight is the opportunity for delegates to venture beyond the city, with an immersive day in either the Barossa Valley or McLaren Vale. These visits showcase the distinctive additions available to business event itineraries.
Business Events Adelaide CEO Damien Kitto said: “DSA continues to be our flagship event. Last year alone, more than AUD$36m in future business was secured as a direct result of DSA, demonstrating its tangible value to our industry.
“Team Adelaide consistently delivers an exceptional, end-to-end experience for business event delegates. Destination SA brings this to life by offering our guests a genuine, first-hand insight into the State’s collaborative approach, distinctive culture and strong economic credentials. It is this combination that positions Adelaide as one of Australia’s most compelling and competitive business event destinations.”
DSA comes in the week that the Malinauskas government was returned to lead South Australia for a further four years. “While we are an independent organisation – and apolitical – the current State government has shown strong support for business events”, Kitto added. “The award in December of an additional $10m to re-enforce the Business Events Bid Fund is testament to this. There is also evidence around Adelaide of forward momentum being generated – be it through infrastructure development or the acquisition of major events – that can now be maintained. I hope DSA delegates feel the energy.”
Destination SA’s showcase exhibition will be held at the Adelaide Convention Centre on 26 March from 8am.
Further information on Business Events Adelaide activities can be found at www.businesseventsadelaide.com.au
