Destination South Australia to provide regional boost for events

The Adelaide Convention Bureau (ACB) is set to host 100 interstate event planners, local suppliers and trade media to its Destination South Australia national business event, 23-25 February. This event opens two days after the Australian international borders reopened to visitors, 21 February. Destination South Australia aims to attract some 39 business events equating to A$78m (US$57m) in economic benefit to the State through this event. Damien Kitto, chief executive of ACB, stated: “With borders finally open and air schedules returning to normality, Adelaide is truly back open for interstate and international business events.” Kitto added: “We are proud at the ACB that even in 2021 we managed to hold Australia’s first large national face-to-face business event in Ozwater and that momentum has continued into 2022. Delegates are desperate to return to that face-to-face knowledge transfer to benefit their organisations and to visit our innovation precincts such as BioMed City, Lot 14, Tonsley and Waite. Business is ramping up and we are too.”