Destinations International (DI), a leading resource for destination organisations, has announced it has appointed Sharon Houghton (pictured) as its chief revenue officer (CRO), a newly elevated executive leadership role, the association said, focused on driving sustainable revenue growth and advancing DI’s global impact. Houghton will lead revenue-focused strategies across DI’s products and tools portfolio and partnerships.
Houghton has a proven track record of delivering double-digit revenue growth and brings deep experience across the travel, media and events sectors, with particular expertise in destination and DMO partnerships, multi-stakeholder programmes and scalable revenue generation.
Most recently, she founded Rev-Engine, a specialised consulting firm focused on accelerating revenue growth. She also served in senior revenue leadership roles at Outside Inc., where she led a $100m commercial portfolio.
Don Welsh, president & CEO of Destinations International, welcomed Houghton, saying: “Sharon’s leadership, growth mindset and deep experience building innovative partnerships will be instrumental as Destinations International continues to expand its offerings and strengthen the value we deliver to our members and partners. Her ability to align revenue strategy with mission-driven impact makes her an exceptional addition to our executive team.”
