Destinations International strengthens commitment to indigenous tourism with new ITAC partnership

Destinations International (DI), a leading resource for destination organisations, has announced a new partnership with the Indigenous Tourism Association of Canada (ITAC). The alliance aims to deepen the understanding and appreciation of indigenous tourism through education, fostering authentic engagement and promoting The Original Original mark of excellence. “Through our partnership with Destinations International, we aim to foster a deeper understanding of indigenous tourism and its cultural significance within the global travel industry,” says Keith Henry, president & CEO of ITAC.  “Through education and raising awareness of The Original Original mark of excellence, we empower destinations to authentically engage with indigenous tourism business owners, thereby enriching the travel experience for visitors while promoting economic opportunities for indigenous peoples.” Reflecting on the 2024 International Indigenous Tourism Conference, DI’s chief inclusion officer, Sophia Hyder Hock, said: “Our partnership with ITAC enables us to support our members in making meaningful contributions to cultural preservation and understanding.” Don Welsh, president and CEO of Destinations International, added: “By prioritising indigenous-led storytelling and education on The Original Original mark, we underscore our commitment to responsible and respectful destination management.” The collaboration will also feature a joint research project with destination organisations to explore best practices in indigenous tourism.