UK Sunday Times best-selling author, Dr Eliza Filby, is to deliver the opening keynote at IBTM World in November, exploring what today’s disruption can tell us about the audiences of tomorrow.
Dr Filby will bring her distinctive perspective on the social, economic, technological and generational shifts transforming modern life. She will open IBTM World on Tuesday 17 November at 9am with the keynote session, ‘Now and Next: Understanding People in a Changing World’.
From geopolitical and economic uncertainty to AI, demographic change and shifting generational expectations, Dr Filby will explore where change is being felt and what today’s shifts can tell us about the audiences of tomorrow.
She is the author of three books, including Inheritocracy: It’s Time to Talk About the Bank of Mum and Dad, which examines how family wealth and inheritance are reshaping opportunity and the experience of adulthood. Dr Filby is also the founder of All Relative, through which she works with organisations around the world navigating major shifts in work, wealth and society. Her clients and collaborators have included Google, PwC, UBS and Aviva, with her work spanning generational change, AI and the future of work, longevity, family wealth and changing consumer behaviour.
She has taught at King’s College London, Renmin University in Beijing and lectured at Harvard Law School, and also writes a fortnightly money column for The Times newspaper in the UK.
Claudia Hall, exhibition director, IBTM World, said: “We’re delighted to welcome Dr Eliza Filby to IBTM World as our opening keynote speaker. Dr Eliza has a fantastic ability to make sense of the big changes happening in society and explain what they mean for people and businesses. At a time when our industry is adapting to rapid technological change and shifting expectations, her perspective will give our audience a chance to step back and look at the bigger picture.”
Dr Filby added: “As technology becomes more embedded in our lives, the value of bringing people together will only grow. Events create something profoundly human: the chance to meet, exchange ideas, build trust and belong. I’m delighted to be opening IBTM World and exploring what human connection will mean for the generations coming next.”
Dr Filby will be joined by a line-up of speakers on the IBTM Main Stage, including Lieutenant Colonel James Shaw LVO, who will draw on his experience in the planning and delivery of Queen Elizabeth II’s funeral, one of the most-watched events in history. His session will explore what it takes to deliver in moments where failure is not an option, and the lessons that can be applied to the world of business and events.
Megan Henshall, head of partnership strategy, workplace experience at Google, will join Al Turner, managing director of Eight PR and Marketing, to explore the findings of this year’s IBTM Trends Report, Disruption to Belonging in the New World of Experience. And therapist and DJ Hesta Prynn will offer explore the role music can play in helping people feel more confident and prepared before an important moment.
