Driving incentive results on the golf course

Expert Opinion
Driving incentive results on the golf course

From Scottsdale to Scotland, golf can bring some healthy incentive rewards, particularly as delegates seek safe outdoor pursuits, says  Jordan Fuller:


Planning a corporate incentive trip for your company’s top employees can be highly challenging.

From fostering loyalty to bolstering productivity, there are so many benefits that incentive travel programmes hold. But to maximise the benefits, you have to carefully plan and consider every facet of your programme, including the travel destination.

So, what’s the first destination we highly recommend? A golf course. Ask any in-the-know event planner who relies on the sport’s ever-evolving popularity, and they will tell you how incorporating golf into business travels is creating results.

Give your employees a once-in-a-lifetime opportunity to play on a nation’s famous golf courses, and they will surely reward your company back with loyalty and productivity. And, in these times of pandemic, a healthy outdoor pursuit is not only a stress-buster, but a great way to ventilate business ideas at a safe social distance!

To help you put together an exciting, fruitful incentive travel programme, I’ve rounded up some of the best golf destinations for your corporate trip below:


Scottsdale, Arizona

Situated in the breathtaking landscape of the Sonoran Desert, Scottsdale is the perfect destination you want your organisation to play and stay. It houses more than 200 golf courses in the area, and there are more than 300 days of sunshine every year—what’s there not to love?

Check out We-Ko-Pa Gold Club. It has two courses, Cholla and Saguaro, both of which are maintained to a high standard to provide a serene golf experience free from the hustle and bustle of city life. You can also check out high-ranking public courses like Troon North Golf Club and Grayhawk Golf Club.

Accommodation: Scottsdale provides a selection of comfortable lodging options. Make sure to check out Four Seasons Resort Scottsdale at Troon North and Fairmont Scottsdale Princess.



What better way to offer an exciting trip than visiting the birthplace of golf?

Teeming with beautiful landscapes and exciting opportunities, Scotland is home to more than 550 great golf courses. This country’s rich history and dramatic landscape only add to the multitude of golf courses you can go for — from heathland courses, parkland courses, links courses; Scotland offers myriad luxury golf tours that your organisation will surely love.

If you are willing to shell out more money for a trip that’s truly one for the books, book a trip to the world-famous Old Course at St. Andrews Links, where the beautiful sport was played for the first time. You can still enjoy a world-class incentive trip by staying in Royal Dornoch Golf Club and Muirfield.

Accommodation: Book your lodging in the fine resort of Gleneagles, an AA Five Red Star resort located in Perthshire, a one-hour drive from Glasgow and Edinburgh airports. Take calming walks, revel in the finest seafood selections, and play more golf in this hotel.

Jordan Fuller is a retired golfer who still loves to play. He is a golf mentor and a writer. Jordan also owns a golf publication site called Golf Influence.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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