DRPG and Biites agree global partnership

Global creative communications agency DRPG has announced a partnership with Denmark-based branded programming distributor, Biites ApS. The partnership has been set up to help both companies distribute strategic, branded content, measure usage and audience behaviour, analyse data and “make informed recommendations” on the creation of future strategic content. Biites is headquartered in Copenhagen and DRPG has offices in the UK, Germany and North America. Dagmar Mackett, global development director and responsible for partnerships at DRPG said: “There is already a great working relationship and joint respect between Biites and DRPG. Joining forces as part of a partnership will allow us to expand opportunities and offer clients a real value add service, demonstrating ROI of content investments and helping shape future communications strategy.” Nina Nørgaard Jacobsen, MD and co-founder of Biites, added: “We’re increasingly seeing many brands shifting their focus from tactical short videos to also include longer video formats and storytelling in the form of branded programmes, documentaries and episodic content. With DRPG’s long standing expertise in brand film production, we’re excited to see more great formats being created in years to come.”