Dubai recognises Al Safeer Congress Ambassadors

Dubai’s Department of Economy and Tourism (DET) has honoured members of the Al Safeer Congress Ambassador Programme who have spearheaded successful bids to bring global business events to Dubai in 2022. Ambassadors from 27 member organisations, including healthcare professionals, scientists, industry experts, academics and business leaders, were recognised at the programme’s annual appreciation ceremony, held on 2 March at Dubai’s Museum of The Future. In 2022, ambassadors led bids to clinch a total for 24 conferences and congresses, which will take place over the coming years. In addition to attracting thousands of delegates between them, these events will add further momentum to the development of Dubai’s knowledge economy and make important contributions towards achieving the Dubai Economic Agenda D33 over the next decade. Among events captured in 2022 thanks to the efforts of ambassadors were: International Congress of Endocrinology 2024, Global Summit of Women 2023, World Congress of the International Society of Radiographers and Radiological Technologists 2026, and Congress of the Asia Pacific Orthopaedic Association 2024. His Excellency Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Dubai’s Al Safeer Congress Ambassadors continue to make a vital contribution to Dubai’s growth as a business events hub, and we thank and congratulate all members of the programme for their efforts over the past year. Working with stakeholders in the city and engaging with their peers internationally, our ambassadors have presented Dubai as not only a world-class events destination, but also as a leading knowledge hub.” The annual appreciation event also saw Saeed Al Falasi, executive director, future design and acceleration at Dubai Future Foundation, deliver a presentation on how Dubai has become a global hub for future knowledge and innovation. Meanwhile, two panel sessions featuring local and international association leaders, respectively explored the role of ambassadors and their importance in bidding for and hosting business events. Ambassadors attending the event were also able to take advantage of the opportunity to explore the Museum of The Future and its exhibits. By the end of 2022, the Al Safeer Ambassador Programme had played a role in bringing over 240 events with approximately 336,000 delegates in attendance to Dubai. There are currently over 330 ambassadors in the programme, which continues to attract membership from across a wide range of sectors and professions.