DWTC reveals non-trade event growth

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DWTC reveals non-trade event growth

The Dubai World Trade Centre (DWTC) has revealed that it hosted over 87 non-trade events in 2015, welcoming over 686,192 visitors.

Combining a mix of theatrical productions, music festivals, family entertainment, sporting events and more, the DWTC line-up reinforced its commitment as a catalyst to diversifying Dubai’s event calendar.

Theatre and Music

Hosting 36 entertainment events over the course of 2015, DWTC attracted more than 173,000 visitors. Key experiences included the Royal Philharmonic Orchestra drawing a multicultural audience during the annual Dubai Classics.

Dubai Sports World

The 10-week schedule of sports, tournaments, and academies at DSW 2015, the Middle East’s largest indoor sporting venue, set new records with attendance up by 13% on 2014, with 198,625 sports fans beating the summer heat.

Family entertainment

Family entertainment was provided on a large scale when DWTC hosted Modesh World, offering games, experiences and rides including its unique Mirror Maze and 5D motion-theatre X-Rider, attracting 189,861 visitors. In addition, DWTC’s annual Ramadan Majlis and Night Market saw a total of 22,283 attendees enjoy the spirit of the Holy Month.

Ahmed Alkhaja, senior vice-president – venues, DWTC said: “In line with our commitment to supporting Dubai to achieve its target of 20m visitors by 2020, DWTC has made a strategic decision to expand our offerings to make DWTC the venue of choice for organising events of any scale and type.

“To accelerate this area in 2016 and beyond, we will continue to invest in home-grown events, further attract international event organisers from across Europe, Asia, and the USA, as well as regional talent – ensuring a thrilling and diverse events calendar.”