The international brand experience group behind creative experience agency Event Concept, The EC Group, has announced its acquisition of global B2B brand experience agency Ivory Worldwide.
The acquisition brings together two complementary agencies with expertise in strategy, creative and live experience delivery, expanding the Group’s ability to design and deliver complex global programmes.
Each of the two agencies will continue to operate under their existing leadership and brands, while leveraging expanded capabilities and capacity – covering strategy, creative, content, digital AI innovation, technical production, fabrication and live execution under one roof.
The EC Group has teams in the UK, Europe and the US.
Event Concept is a long-standing preferred supplier to some of London’s most prestigious cultural institutions, including the Natural History Museum and the V&A.
Building on Event Concept’s New York office and Ivory Worldwide’s presence across Europe and North America, the expanded footprint enables the Group to scale while retaining local insight and specialist expertise. More than 200 employees now support a portfolio that includes Intuit, Canva and Twilio via Event Concept, and Hewlett Packard Enterprise, The Coca-Cola Company, HP Inc. and Airbus via Ivory Worldwide.
Ivory Worldwide clients will gain access to Event Concept’s in-house production and sustainability teams.
“This partnership represents the perfect alchemy of creative strategy and technical mastery,” said Mark Beaver, founder of The EC Group. “By uniting Ivory’s renowned reputation for B2B marketing and brand experience with Event Concept’s long-standing creative and production expertise, we can help clients go further — from intimate moments of connection to large-scale global experiences.”
Adam Stanley, managing director of The EC Group, added: “The acquisition of Ivory Worldwide is a significant step in our growth journey. It strengthens our strategic and creative agency capability and enhances our ability to deliver truly integrated brand experience programmes for clients across markets.”
