EIBTM 2011 ABC audit confirms record attendance

EUROPE - Reed Travel Exhibitions' Barcelona industry trade show EIBTM's ABC audit confirms its organiser's claims of a record breaking attendance for the 2011 show.

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12 March 2012, 10:51am

EUROPE – Reed Travel Exhibitions’ Barcelona industry trade show EIBTM’s ABC audit confirms its organiser’s claims of a record breaking attendance for the 2011 show.

RTE says the ABC audit figures endorse the 2011 edition as “the largest audited exhibition in the meetings sector”.

The total unique attendance figure for EIBTM 2011 was 15,219 industry professionals (a 6.9% increase on 2010).

Further segmenting into visitor and exhibitor attendance, the audit shows visitor attendance, including hosted buyers, recorded as 9,330, representing an 11.4 per cent increase on 2010.

Exhibitor attendance also increased, with 5,889 exhibiting personnel on the show floor at EIBTM 2011.

Graeme Barnett, RTE Event Director, EIBTM, said the figures provided a true testament to the business value and success of the show.

“Each year we deliver more and more business and with the addition of the seventh appointment for hosted buyers, we tipped an all time record of 64,950 pre-scheduled appointments,” Barnett said.

“These proven positive results, year after year, make EIBTM the global event of choice for the meetings and events industry,” he added.

Trudi Wagner, Senior Event Manager of International Global Meeting Planning Services at Marriott International, said: “Each year the show delivers quality customers from our target markets. At EIBTM 2011 we generated US$8.2m worth of leads for the 158 properties we had represented at our stand”.

The EIBTM 2011 audit was carried out by ABC, an independent industry auditor.

EIBTM 2012 takes place 27–29 November, in Barcelona.

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