The Events Industry Council (EIC) and the Joint Meetings Industry Council (JMIC) have announced a new collaboration to align efforts in three key areas: advancing sustainability within the global events sector, advocating collectively on behalf of the business events industry, and producing the next global Economic Significance Study in partnership with Oxford Economics. The partners say their collaboration aims to help industry stakeholders respond proactively and strategically in a period of accelerated change.
The collaboration will focus on three priority areas:
Sustainability Alignment: JMIC’s Net Zero Carbon Events initiative and the EIC Sustainable Event Standards will be better aligned in terms of resources and frameworks to support a more effective approach to environmental and social responsibility across all levels of the events ecosystem.
Unified Global Advocacy: In today’s complex and rapidly evolving policy environment, where travel restrictions, carbon regulations, and geopolitical tensions continue to shape industry operations, the two Councils will collaborate on advocacy efforts to amplify the industry’s voice and ensure it is recognised as a vital contributor to economic development, innovation, and societal progress.
2026 Economic Significance Study: The EIC and JMIC will this year work together with Oxford Economics to produce the next global Economic Significance of Business Events Industry report, to be released in 2026. This research will provide updated insights into the size, scope, and strategic importance of the business events sector across international markets, offering critical data to inform public and private sector planning.
“The business events industry plays a critical role in knowledge exchange and economic growth,” said Dr Senthil Gopinath, 2025 chair of the EIC Board and CEO of the International Congress and Convention Association (ICCA). “By aligning our priorities and actions, we send a powerful message about the collective value we bring to communities and countries around the world – and reinforce our ability to thrive amid uncertainty.”
James Rees (pictured), president of JMIIC and executive director of Excel London, said: “This collaboration is built on the principle that unity brings strength. Using our areas of strength together we can deliver greater impact, influence policy, and demonstrate the immense value of our industry on a global scale – in particular, as we adapt to the evolving global landscape.”
Amy Calvert, president and CEO of the Events Industry Council added: “By working in concert, we can advocate more effectively, and provide the resources and data our stakeholders need to build capabilities and make informed decisions – especially in this era of growing complexity and unpredictability.”
