Pedro Magalhães, founder and chief executive of Europalco, has won the Ingenuity Award at The Eventeers 2025. The ceremony took place at Reinvent the Event, Portugal’s main annual forum for meetings and events professionals, at the Centro de Congressos do Estoril.
Europalco is the largest provider of solutions for events and shows in southern Europe.
The award recognises professionals who consistently find solutions through creativity, perseverance and technical expertise. Magalhães was selected from candidates known for solving complex challenges in real time.
“It is with great pride and satisfaction that I receive this award at Reinvent, organised by Event Point,” Magalhães said. “I see it as a tribute to a 39-year journey driven by the desire to innovate, to do things differently, and to create what hasn’t yet been done.”
He added: “To innovate is to take risks and in our sector, those risks happen live, without rehearsals. The pressure is immense. There are moments when I tell myself, ‘That’s enough, I can’t keep taking these kinds of risks.’ But when it all comes together and I see everyone’s satisfaction, I forget the stress and immediately start thinking about the next challenge.”
Two other Europalco executives were finalists in the Technology category: Nélio Lima, technical director, and João Cardoso, managing partner and business development at New Audiovisuais.
