The organisers of ITB China, China’s largest B2B exclusive travel tradeshow, recently launched the ITB China Industry MeetUp event series and are reporting all sponsor place sold out.
The new event format is designed to facilitate updates on the latest trends and insights of all major regional Chinese source markets, and to provide a platform for face-to-face meetings with buyers from all over China. The events series will take place in seven major cities in China between September and November 2020.
Eduardo Santander, executive director of the European Travel Commission (ETC) and David Axiotis, general manager of Messe Berlin Exhibitions (Shanghai), the organiser of ITB China, signed an agreement, confirming the ETC will become the official co-host of all ITB China Industry MeetUp events in 2020.
“We’re proud to team up again with ITB China and co-host the newly launched ITB China Industry Meetup events. The progressive recovery of Chinese domestic travel and revival of consumer confidence shows that China will be one of the first markets to see a recovery in international outbound travel. It’s essential to relaunch close co-operation with Chinese partners and stakeholders to ensure speedy recovery as soon as the situation allows. We believe that the ITB China Industry Meetup will be the perfect platform for ETC and its members to coordinate this dialogue and strengthen existing and develop new B2B relationships, said Santander.
ETC’s remit is to promote Europe as a tourist destination and confirmed European sponsors for the event series include VisitMalta, German National Tourist Board, Visit Finland, Turismo de Portugal and Atout France. Switzerland Tourism will bring 10 of its national partners for the Industry MeetUp.
“China has always been an important source market for Switzerland. We’ve established many relations in China and are looking forward to meeting more potential partners during the ITB China Industry MeetUp events. We believe these events will help us gain deeper insights into the current Chinese market,” said Grace Gao, deputy director China, Switzerland Tourism.
The kick-off Industry MeetUp will be held in Shenzhen, at the JW Marriott Hotel Shenzhen, on 24 September 2020 with all sponsor spaces sold out. Chinese and high-ranking experts from the industry will attend content workshops covering the main aspects of ‘Travel Marketing Digitalisation’, ‘The Transformation of Travel Agencies’, ‘Opportunities in the Current Market’ and more.
Zhang Jun, general manager of Shenzhen international travel service Xinjingjie, will deliver an opening keynote at the Shenzhen event. “As China’s domestic travel market is picking up, for industry professionals, the upcoming ITB China Industry MeetUp events will be a valuable gathering of insiders that fits the current situation and strives to explore industry trends and opportunities, and also to prepare for the future recovery of the outbound travel market.”
The main ITB China 2021 business travel tradeshow takes place, 12-14 May 2021, at the Shanghai World Expo Exhibition and Convention Centre.