WORLD – The Event ROI Institute, whose clients include Novartis, Nike, Astra Zeneca, Schlumberger, IKEA, Radisson, MCI and Toshiba, has launched a new professional qualification, the ROI Methodology Foundation Certificate.
The certification programme involves an initial two-day course, a period of coaching during practical application and the completion of a meeting effectiveness evaluation report.
“Participants bring to the programme a real life event of their own choice for planning and evaluation and we share their commitment to complete the final evaluation report,” says the institute’s Managing Partner, Dr. Elling Hamso.
The programme is also offered in-house to corporations and associations or as a joint programme with event management providers and their customers. The trainers are Dr. Hamso, together with partners Mika Lehtinen in Finland, Siegmar Ley in Germany and Peter Haigh in the United Kingdom.
The first programme will run in London 8 to 9 December, followed early in the New Year by Amsterdam, Brussels, Frankfurt, Goteborg, Madrid and Milan.
