AUSTRALASIA – The organiser of the Australian Business Events Expo and co-located ‘Sydney’s Event Showcase’, is to run a revamped two-day VIP Buyer Programme, providing exhibitors across both tradeshows access to one-on-one meetings with event buyers.
Exhibitions & Trade Fairs says it has targetsted 60 VIP buyers coming from the association, government, event agency and corporate sectors across the Asia Pacific region.
For the first time, the organiser says, the programme offers all exhibitors access to meet with pre-qualified event professionals with business in hand.
The tradeshows’ Event Director, Karen Krieger, said she recognised that guaranteeing the opportunity to secure face-to-face meetings with qualified buyers was a critical component to adding another level of ROI for exhibitors.
“The primary reason organisations exhibit at tradeshows is to meet new clients, secure qualified business leads and in turn do business,” she says. “This year for the first time, we have made sure that exhibitors, to both tradeshows, have this opportunity with the VIP Buyer Programme.
“That said, each VIP will be pre-qualified and meet the selection criteria; they must be the decision-maker or have direct influence over financial decisions, and have events needing suppliers.”
Using an online buyer appointment system, exhibitors and VIP buyers will be able to pre-schedule one-on-one meetings, maximising the time spent conducting business over the course of the two-day tradeshows.
VIP Buyers will be treated to a two-day programme including flights and accommodation.
Sydney’s Event Showcase and the Australian Business Events Expo will be held on the 14-15 August 2013 at the Sydney Convention and Exhibition Centre.
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