Extended reality studio opens at Royal Lancaster London

Smart AV, a division of 4Wall, a UK-based AV equipment supplier, has opened an extended reality studio for virtual and hybrid events – SmartStudio XR – at Royal Lancaster London. SmartStudio XR’s extended reality (XR) technology allows custom 360-degree virtual worlds to appear behind physical presenters. The studio is made up of a 10m wide LED stage, including LED floor, broadcast cameras and TV-ready lighting, so presenters can experience the set as if it were a live event, interact with a live LED backdrop and see themselves in a virtual XR world. SmartStudio XR incorporates a range of mixed reality technologies, including augmented reality objects, gesture-touch interactivity, live streaming feeds, interaction with a virtual audience and PowerPoint presentations or video content operated by the presenter. Global client strategy director at Smart AV, Darren Poultney, said: “As we look forward to physical events coming back as soon as possible, we are proud that SmartStudio XR enables our clients to deliver incredible virtual or hybrid events without limiting their creativity. “The capabilities of XR are evolving every day and we can’t wait to see more exciting innovation take place at SmartStudio XR.” Located at Royal Lancaster London, SmartStudio XR is also available to hire for hybrid events, with a range of on-site facilities available to event organisers and attendees.