FCM Meetings & Events unveils global Reporting & Analytics Tool
FCM Meetings & Events (FCM M&E), the global meetings and events division of FCM Travel, has unveiled its new Reporting & Analytics Tool which it says is designed to enhance operational functionality and deliver confirmed savings.
“As global corporate environments continue to evolve rapidly, it’s important for organisations to adopt leading-edge solutions that boost seamless operations while generating substantial value,” said Simone Seiler, global general manager, FCM M&E. “Our innovative tool is designed to fulfil these needs by integrating all meetings and events data into a cohesive and advanced dashboard, thereby allowing clients to concentrate on their core business activities without the burden of manual reporting.
“In addition to the new Reporting & Analytics Tool, FCM M&E has integrated their offering into the FCM Platform by introducing venue sourcing and event requests.”
Results of a recent survey that formed part of FCM M&E’s inaugural Global Trends Report showed almost 40% of respondents did not have a clear view of their meetings and events budget for this year. “Big, small, or the unknown, one thing’s clear: when the budget’s blurry, planners need to get even sharper,” said Frits de Kok, EMEA general manager, FCM M&E.
“This is where our new tool comes into play – giving customers a total oversight over budgets and spend.” Initially targeting markets in the USA and ANZ, the tool will see a staggered release.
Over the coming months, a phased rollout will begin in the UK, followed by Mainland Europe, Asia, and Mexico, with plans for global adoption. “The new tool serves as the foundation for a scalable MICE strategy, moving clients from visibility to value creation,” said de Kok.
