Flowers add full colour to Noordwijk’s conference picture

German and British meeting planners have been discovering The Beach of Amsterdam, Noordwijk, as part of a familiarisation trip. A visit to Keukenhof and Space Expo, a ‘flower lunch’, surf rafting and a trip to sea in an inflatable boat were all on the trip agenda for 17 meeting planners invited to discover Noordwijk, the Beach of Amsterdam, as a conference destination. Sandra Nonhebel, MICE manager in Noordwijk, said: “No matter how much we write about or describe our destination, to attract international conferences and meetings to Noordwijk it’s vital that we let corporate meeting planners and intermediaries experience it for themselves. “So, we worked alongside our partners to put together a fantastic programme for our guests, to stimulate all their senses. “A weekend packed with activities like this creates a personal bond with the guests, and impresses them with just what we have to offer and the unique collaboration between our partners. I’m absolutely certain this familiarisation trip will produce great inquiries and bookings.” Planners not only heard about but saw first-hand many (conference) hotels, the opportunities the area offers for teambuilding and experienced the short trip to travel to Amsterdam and Schiphol. A feature of the destination is that its hotels and supplier companies want to work together on large-scale conferences which need plenty of beds and conference rooms. The conference collaboration also extended to those taking part in hosting the planners for the weekend: Grand Hotel Huis ter Duin, Hotels van Oranje, Radisson Blu Palace Hotel, NH Conference Centre Leeuwenhorst, Klooster | events, art & design, Taxi Jonker, Brouwer’s Tours, SPEV/Noordwijk Events, Strandplaats Nederzandt and Space Expo.