Fresh thinking promised at IMEX America

IMEX America returns to Las Vegas, 10-12 October, bringing meeting strategists from across the world to share innovation, business opportunities and knowledge. Smart Monday powered by MPI kicks off the free education programme the day before the show proper brings a new workshop: Event Design Certificate Programme Level 1 of Mastery. It will introduce the Event Canvas Model, a strategic event management model for customer-centric events.

IMEX America 2017 will welcome 10 new hosted buyer groups and the Association Leadership Forum.

The Executive Meeting Forum, dedicated to high-level corporate executives, will provide an opportunity to experience MBA-level education from academics at leading universities at the popular PCMA Business School.

Planners can discover global experts, themed tours and hands-on activities during the three days of the show on the Inspiration Hub, which is set to host 180 sessions.

IMEX’s commitment to CSR continues with a partnership, this year with ‘Spread the Word Nevada’, a non-profit organisation specialising in literacy.

Attendees are invited to bring a book to the show to donate to the charity, which will pass them on to children and adults across Southern Nevada.

Sustainability and CSR programmes and best practices at the show already include waste recycling and diversion, energy use, Clean the World® hygiene kit making, Waterwise Wednesday food and drink offerings, the Badgeback programme and the #greencaffeine initiative.

Q&A with Carina Bauer

What is the new Association Leaders Forum?

There’s a need to provide a learning experience for senior-level leaders in the association community, so we’ve partnered with ASAE: The Center for Association Leadership to create an event enhancing leadership skills.

What do you expect from the Executive Meetings Forum?

We’re aiming for 50-60 high-level event strategist. Over 40 managers, directors and SMMP programme owners from corporate America, including BP, E&Y, KPMG, Wells Fargo and DHL attended last year.

The key difference for 2017 is that attendees will be split for some of the sessions based on seniority and size of corporation, so that the discussions remain at the right level.

What can we expect from The Inspiration Hub?

Buyers can meet the experts behind the latest innovations in a series of TechTours running throughout the show. On the show floor, they can discover companies leading the way in technology impacting the sector. 

How has the market changed?

Meeting demand for more space is always a nice problem to have. This year we’ve had to be creative about how we use available space to meet increased demand. Next year we’ll have the luxury of an additional hall when we expand into hall C.

The US market has had more than its fair share of disruption since we launched in 2011, but, despite political change and some uncertainty regarding travel visas and device bans, the US meetings industry remains resilient.


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Paul Colston

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