What does the future of the meetings sector look like?

The Education Foundation of the Professional Convention Management Association (PCMA) is to fund the second phase of the ‘Future Meeting Space’ research project.

The project is a co-operation effort between three parties: the German Convention Bureau (GCB), the European

Association of Event

Centres (EVVC) and the Institute for Industrial Engineering of the Fraunhofer Association (IAO) – Europe’s largest application-oriented research organisation.

In June 2016, the research findings of the first phase of the project resulted in an ‘Innovation Catalogue’ and six ‘Future Meeting Scenarios’, which authors say mirror current developments in the meetings industry.

The six scenarios were:
1. Interactive Forum.
2. Multisite Conference.
3. Co-working Conference.
4. Unplugged Conference.
5. Hybrid Conference
(see infographic below).
6. Virtual Goes Live.

Building on these findings, the innovation network developed the ‘Future Meeting Room’, a practical example to help both meeting planners and suppliers meet future delegate needs.

Phase two of the project will build on the initial results and investigate how different elements of meeting methodology and technology affect the success factors of events such as user acceptance, knowledge sharing, learning progress and experience value for different types of participants.

By August 2018, the Future Meeting Space project aims to deliver specific, hands-on recommendations for all in the industry.

Paul Colston


Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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