Gearing up for Germany’s Future Meeting Space research into future role of events

How important will events be in the communication mix of organisations in the future; what type of new skills will be needed and what criteria can be used to measure the success of events? These are some of the questions 18 months of intensive research by the Future Meeting Space (FMS) innovation network will be attempting to answer when it publishes the study findings on 22 February. The FMS project is supported by the (GCB) and the Fraunhofer Institute for Industrial Engineering IAO. Attending an event in person in the future will depend, among other things, on a very clear added value compared to purely virtual participation. “Inspiration will continue to be at the forefront of business events, regardless of whether they take place face-to-face, in a hybrid set-up or virtually. However, this inspiration can take different forms, from pure knowledge transfer to interpersonal exchange,” says Matthias Schultze, the GCB’s managing director. “It will, therefore, be crucial to offer individual solutions for the different functions events have and to focus on their respective objectives,” Schultze adds. It was precisely this question – the role of events – that the FMS innovation network addressed in its third research phase, now completed. The presentation of the research results 22 February 2021 can be joined online  (3-5pm CET), and registration is open now here