Georgia International Convention Center has named the Fox Theatre as an exclusive booking partner for its multipurpose arena, Gateway Center Arena @ College Park, which is slated to open later this year.
The Fox Theatre is a live entertainment venue in Atlanta. Under a multi-year agreement, the Fox Theatre will consult in several key business areas, including accounting, programming, marketing, digital media, production and general facility management.
The new venture expands the Fox Theatre’s footprint in presenting top live entertainment at facilities throughout metro-Atlanta, including Cobb Energy Centre, Symphony Hall and the Buckhead Theatre.
“The Fox Theatre boasts an incredibly seasoned senior management team, bringing more than 75 years of combined success in the field,” said Mercedes Miller, Executive Director for the GICC and Gateway Arena @ College Park. “Their expertise and insight into the nuances of producing live events in Atlanta will help position the Gateway Center Arena @ College Park as the ultimate entertainment destination in the city’s south metro area.”
In addition to serving as the home for the Atlanta Hawks G League team, Gateway Center Arena @ College Park will hold 5,000 seats for live events, ranging from concerts, comedy performances, family shows and lifestyle events to amateur and professional sporting events.
The 9,300sqm venue will bring an estimated 600 jobs to College Park and surrounding areas and boasts neighbouring attractions, including the Delta Flight Museum and the Porsche Driving Experience.
“We are honoured to play a role in the birth of this entertainment venue as it becomes a leading economic driver in the community,” said the Fox Theatre’s President & CEO Allan Vella. “With endless live event opportunities for the new facility, our team will leverage our experience and connections to help ensure the Gateway Center Arena @ College Park’s success.”