Mobile network operator association GSMA, organiser of MWC Barcelona (formerly Mobile World Congress), has re-appointed Giant iTab as a recommended ‘event technology’ supplier for its 2020 and 2021 events.
MWC Barcelona is the largest mobile event in the world, and gathers some of the leading-edge technology from more than 2,400 companies at the Fira Gran Via in Barcelona and attracts over 109,000 visitors.
MWC Barcelona has also been recognised as the World’s Largest Carbon Neutral Trade Show by Guinness World Records for two years in a row.
In line with the GSMA’s sustainability initiatives there was no printed event guide at the 2019 show in February. Instead, Giant iTab supplied 20 of its 43-inch giant smartphones for exhibitors and visitors to access the event guide information, saving the need to print.
The event’s website was also available directly on the giant smartphones. Attendees were able to download the event mobile app to their own devices from the giant smartphones by touching their IOS or Android mobile to the NFC ‘Tap for the App’ points located at the top of each giant smartphone.
Over a quarter of a million touches were recorded on the giant smartphones across the four-day show.
Giant iTab’s Founder CEO, Mark Jones, says: “We are incredibly proud to be working with the organisers of Mobile World Congress for a further two years to help improve the visitor experience at such a well-respected event.”