GIS organiser launches dedicated truck bodybuilding expo

Mediapoint & Exhibitions, the organiser of the GIS exhibition for the lifting, handling, and heavy transport sectors, has announced the launch of TCUBE, a new exhibition dedicated to the European truck bodybuilding industry. The new show, TCUBE, will run 17–19 October 2024 at Piacenza Expo in Italy and organisers say it will shine a light on innovative truck customisations, including truck-mounted cranes and work platforms. While established trade fairs cater to the general truck industry across Europe, TCUBE will focus on the design, construction, and installation of customised cargo areas tailored to specific truck chassis for specialised applications, including in the lifting, handling, and heavy transport sectors. “Feedback from participants at our existing events, like GIS, has been overwhelmingly positive regarding the value of a niche and sector-specific focus. This enthusiastic response directly informed our decision to launch TCUBE and provide the truck bodybuilding industry with its own dedicated platform,” said Fabio Potestà, director of Mediapoint & Exhibitions. “Bodybuilding is a collaborative effort between truck manufacturers, bodybuilders, and end-users. That’s why a highly targeted event like TCUBE is so important to help make introductions and facilitate discussions to ensure the final product perfectly aligns with its intended purpose,” Potestà, explains. As for the choice of location, Italy boasts a thriving commercial vehicle bodybuilding industry that can be a valuable resource for European truck buyers seeking unique and high-performance bodies. “Italy has a rich heritage in metal working and design and Italian bodybuilders are known for delivering not only on the aesthetics but also on quality. The industry here is at the forefront of using lightweight yet strong materials, such as aluminium and composites, to improve fuel efficiency and payload capacity. We are also seeing increasing use of electric truck chassis with a variety of customised bodies, showcasing Italy’s commitment to sustainable transport solutions,” Potestà said. TCUBE 2024’s conference programme is still a work in progress, but the main themes are likely to include the sustainability of the road transport industry; the technological update of vehicles, equipment, and components; and the most recent regulations in Italy and the EU. Find out more at tcube-expo.it