GL events, organiser of Piscine Global, Lyon, has partnered with dmg events to bring Piscine Middle East to the Dubai World Trade Centre on 17-19 September 2016.
Previously held in Abu Dhabi, the event showcases pool and spa products and accessories. It is co-located with The Leisure Show Dubai 2016.
The announcement of the new joint venture comes as the Global Wellness Institute says that the UAE is the ‘top spa growth powerhouse’ in the Middle East and North Africa, forecast to double tourism figures by 2017, whilst Euromonitor International reports that UAE spa revenues will reach US$495m by 2019.
“UAE hotels and leisure attractions boast some of the most impressive and luxurious pool and spa offerings in the world,” said Christine Davidson, group event director of organiser dmg events hospitality portfolio including The Leisure Show Dubai and The Hotel Show Dubai. “There is huge demand for pool and spa facilities throughout the entire region in the many new hotels, gyms, tourist attractions and residential developments.”
She continued: “We are pleased to be able to expand our event offering in September to now include a dedicated pool and spa event which will be located to the popular and well-regarded The Leisure Show, which showcases saunas, fitness, wellness, sports, recreational fun, adventure, outdoor furniture, landscaping, design and lighting products and services.”
Noémi Petit, manager of the Piscine Overseas Pool Export Network for GL events Exhibitions (Piscine Global – Piscine Middle East and Piscine Asia), added: “We are excited to be entering the Dubai market, bringing our expertise in the global pool and spa industry together with dmg events’ Middle East and Asia’s knowledge of the market here.”