Glendale and ASM Global set to reimagine the Gila River Arena

Venue management and event strategy specialists ASM Global, and the city of Glendale, US, have revealed plans for the reimagination of the Gila River Arena, which anchors the 223-acre Westgate Entertainment District. The architectural firm HOK has been selected for the design and will work closely with ASM’s design team. Owned by the city and managed by ASM Global, the updated facility will have a focus on enhancing live entertainment options and executing live events. Rashed Singaby, principal and senior project designer at HOK, said: “Gila River Arena has long been a vital contributor to the city of Glendale’s culture and economy. We’re looking forward to collaborating with the city and ASM Global to reimagine the arena for future fans and spectators while ensuring it remains a vibrant entertainment destination for the region.” Ron Bension, CEO and president of ASM Global, stated: “The entertainment industry has changed dramatically since Gila River Arena opened its doors in 2003. The renovations will ensure—as is the case with the entire ASM Global portfolio—that Gila is a world-class choice with cutting-edge technology and updated amenities for guests.” Kevin Phelps, manager of Glendale City, added: “Bringing in the expertise of an industry leader like HOK is critical for providing more opportunities for the venue to reach its full potential.”