Global event company Opus Agency announces new SVP of incentives and global sourcing

Oregon-based Opus Agency, a global experience agency and member of The Opus Group network, has hired Tiffany Cohen, SVP of incentives and global sourcing. Cohen will lead strategic sourcing and incentive initiatives for a growing portfolio of global brand experiences. “I love travelling, exploring unique destinations, and immersing myself in local cultures. In my new role at Opus Agency, I will draw on my extensive hotel, DMC, and partner network,” says Cohen. “I am excited to lean on these global relationships to plan exclusive incentive programmes around the world for our clients. I aim to make each trip feel personalised and special so stakeholders are inspired to perform and attendees feel rewarded for their achievements.” Most recently, Cohen served as chief of staff, events, for the Linux Foundation and, from 2011 to 2022, as Incentive Group senior director at Opus Agency. “Having Tiffany at the leadership level will fuel success for our growing incentive business,” shares Kristin Waters, EVP of global accounts.