Gold Coast launches new video series to attract international business events

Australian CVB Experience Gold Coast has launched the first of three videos designed to attract international meetings, conferences and incentive travel programmes to the city as it develops its visitor economy. The video aims to highlight the range of creative event spaces, the city’s purpose-built infrastructure, an array of experiences, and accommodation options surrounded by 57km  of coastline and 100,000 hectares of ancient rainforest. The bureau says that, ‘if it can be imagined, it can happen on the Gold Coast – the imagination capital of Australia’. The video project is supported by Tourism Australia’s Business Events Advance Programme designed to increase the number and value of international business events for Australia. Two more videos in the series are to be released in coming weeks, and they will focus on the association and incentive travel markets. Experience Gold Coast’s head of business events Brooke Campbell said: “Although we know one in two business events held in Queensland meet on the Gold Coast, it’s a fiercely competitive market and we need to continue pushing the city and the growing range of venues, accommodations and experiences on offer for business events.” Campbell add that Experience Gold Coast has already received a strong level of interest with securing 105 business events worth an estimated A$196m (US$129m) between now and 2030. “The demand for hosting business events on the Gold Coast is rebuilding by the day as the city’s reputation for innovation, creativity and entrepreneurship continues to expand. “The organisation has 20 international business events confirmed which is expected to inject A$40m into the city,” Campbell said. “Our most recent international win is the 28th IEEE International Conference on Intelligent Transportation Systems 2025 which will see 1,000 delegates inject A$2.5m alone into the economy,” she said. View the video here.