European-based hotel representation company, Great Hotels of the World (GHOTW), has announced a new partnership in the EMEA region with PSAV, a series of event production companies.
Through the partnership, GHOTW hotel members will gain access to PSAV’s event technology, allowing them to facilitate face-to-face meetings with remote delegates and deliver hybrid events. The partnership, says GHOTW, is part of a strategy to “support and protect their clients’ core business while getting transformational developments moving, creating additional revenue streams and catering to the rapidly evolving meetings and events market”. Pedro Colaco, CEO, Great Hotels of the World, said: “We are excited to partner with PSAV, a global leader in hybrid events, a trend that is the future of events. This partnership gives our members and event partners access to expertise and innovation that will be paramount in the upturn.” Nik Rudge, managing director, PSAV EMEA, added: “We are incredibly proud to partner with GHOTW and to showcase our hybrid event solutions. Hybrid events are an essential element of our ‘new normal’ and we’re excited to offer our experience and service to the teams at GHOTW when adding a virtual element to their customers’ events.”
