Heavent Meetings: the first major MICE event held in France since coronavirus hit

The French MICE event Heavent Meetings was able to open its doors in the Palais des Festivals Cannes at the beginning of September. (A)LIVE, the outdoor conferences which involved speakers from the event industry and the mayor of Cannes, was an integral part of an event that attracted 350 exhibitors, 500 speakers and 1,850 participants in person.

In order to comply with French government health constraints, Heavent organisers put in place a number of health and safety measures, including a one-way system, social distancing, mandatory facemasks, multiple hand sanitiser dispensers and a dedicated waste disposal system. Franck Riester, the French minister delegate for foreign trade and economic attractiveness said via Twitter: “Heavent Meetings has opened its doors: this proves that tradeshows can be held when strict compliance with sanitary rules is respected, and thus contribute to the recovery of our economy.”