Hong Kong renews its appeal for incentives as it hosts 160 agents and corporate buyers

Catering for the pent-up demand for incentive travel in the region and showcase Hong Kong’s latest offerings, the Hong Kong Tourism Board (HKTB) has been hosting multiple familiarisation trips over the past two months, as part of its campaign to boost business. More than 160 booking agents and corporates from the Mainland, South Korea and India were invited to come and experience Hong Kong first-hand. Kenneth Wong, general manager, MICE & Cruise of the HKTB, said: “Hong Kong has been accelerating the development of infrastructure and tourism resources. ‘Seeing is believing’ – that’s the best way for anyone to experience what the city has to offer, as new attractions have been unveiled, and innovative MICE products and generous funding support have also been introduced. We are thrilled that our guests were impressed, and Hong Kong continues to be chosen as a top choice for incentive travel.” The region has plenty of upgraded and new attractions to highlight in its incentive content. The vibrant West Kowloon Cultural District (WKCD) boasts two first-rate museums – the Hong Kong Palace Museum and M+ to add a cultural vibe to any event. Theme attractions Hong Kong Disneyland Resort, Ocean Park Hong Kong and the Peak Tram are creating products designed to deliver engaging experiences. Ms Nam Hyo Rim, section manager of The MICE from South Korea, commented: “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and cultural quarter, WKCD, not only have world-class art exhibitions but also diverse flexible event venues for MICE groups to draw inspiration and stimulate creativity.” Ms Kong Yan, general manager of New View (Shenzhen) M.I.C.E Service Co. Ltd, from the Mainland, added: “My perception of Hong Kong has been renewed by the wide range of new experiences, from exclusive group arrangements at theme parks including the spectacular multimedia show – Visions of Hong Kong and Soul of the Ocean at Ocean Park Hong Kong and the Momentous show at Hong Kong Disneyland Resort, to VIP horse-racing parties. It’s truly unforgettable.”