How to inspire teams with ‘bleisure’ travel

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How to inspire teams with ‘bleisure’ travel

After nearly two years of remote meetings and virtual conferences, in-person business events and corporate travel are beginning to resume. Yet, when deciding which business trips to attend, employees have become more selective than ever.

That’s where bleisure travel comes in. Mixing business and leisure travel is a great way to inspire and motivate employees to get back on the road or in the air. And by doing so, the appeal of business travel soars with employees. That’s because bleisure trips bring an array of benefits, such as giving employees the chance to rejuvenate and explore everything that makes a destination special.

It’s not only employees who see benefits from it, either. There are also significant rewards for businesses. Bleisure travel can boost productivity, improve morale and increase retention rates — to name a few perks. Not surprisingly, the trend is becoming more popular than ever.

Trends shaping bleisure travel today

Although bleisure travel isn’t a new concept, many trends have emerged in recent years that are continuing to define what it looks like. Among them, employees are increasingly in search of experiences that allow them to relax and rejuvenate while travelling. They’re also looking for extraordinary culinary experiences and adventures they can’t find anywhere else. Moreover, they want to be inspired by authentic, cultural activities.

Destinations that deliver on these trends will be better positioned to attract bleisure travellers. In addition, a number of other factors can add to the strength of a bleisure destination. This ranges from public transportation and ease of travel to health and safety protocols and accommodation options.  Let’s take a look at some of the unique experiences that align with the trends in bleisure travel.

© Destination Canada, Destination Canada, Wellington, Prince Edward County, Ontario

Searching for authenticity

Today’s employees want to be enriched by real, authentic experiences and connect with the destinations that they visit in meaningful ways. They also want to gain a deeper understanding of how locals live when they travel.

Take, for example, a trip to Québec City — which provides plenty of opportunities to learn about the culture and history of Canada. While there, visitors can enjoy an authentic sugar shack experience and become immersed in local culture as they take part in Québécois games, enjoy local cuisine and learn about the tradition of maple syrup making.

Extraordinary culinary journeys

More than ever, employees are craving unique and unparalleled culinary experiences while travelling to new destinations.

For instance, imagine having the chance to celebrate a successful week in Ontario by visiting the world-class wineries and restaurants in Prince Edward Country or Niagara-on-the-Lake. Along with touring acclaimed vineyards and tasting flavourful wines, these destinations are known to serve exceptional food.
Looking for something more out of the box? Consider a private dinner beneath the northern lights in a remote village on the coast of Hudson Bay.

© Brian Caissie, Destination Canada, Cathedral Grove, Macmillan Provincial Park

Embracing wellness

The pandemic has resulted in many people making their health and well-being a top priority. With its wide-open spaces and varied landscapes, Canada provides countless experiences to disconnect and experience the benefits that come with being immersed in natural beauty.

For instance, employees that meet or attend a conference in British Columbia can take part in the Japanese practice of shinrin-yoku. Through this forest bathing experience, they will walk mindfully through the woods using all five senses to improve their mental and physical health.

“With its natural beauty, world-class dining, historical sites and opportunities for authentic, cultural experiences, Canada makes for a perfect destination when it comes to meeting the needs of today’s bleisure travellers,” says Jennifer Attersall, director, incentive travel at Destination Canada Business Events.  

The Destination Canada Business Events team assists planners in bringing corporate, association and incentive events to Canada.

Contact their team for inspiration, impartial advice, ideas to inspire and excite attendees, itinerary suggestions, or bid assistance with your next Canadian event. 


Featured Image by: © Destination Canada, Destination Canada, Old Montreal

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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