The Kuala Lumpur Convention Centre (the Centre) and Malaysia Convention & Exhibition Bureau (MyCEB) hosted a three-day virtual IAPCO Edge Malaysia seminar at the end of August. The event was designed to help Malaysian business events professionals enhance their skill set and elevate their overall business knowledge and expertise. The long-term objective of this upskilling is to make the country a more attractive destination for high-profile international and reginal business events.
With support from the International Association of Professional Congress Organisers (IAPCO), the seminar offered meetings and events professionals best practice learnings. Topics discussed included current trends and the state of the industry, conference marketing in a changing world, successful project management, finance and budgeting.
Dato’ Sri Abdul Khani, chief executive officer of MyCEB, said: “In our continued partnership with IAPCO and the Kuala Lumpur Convention Centre, we recognise the need to continuously expand the industry’s competencies and professionalism for Malaysia-based PCOs. This seminar is in line with MyCEB’s Malaysia Business Events Strategic Marketing Plan 2021–2030, which reinforces our commitment to raising the bar of Malaysia’s strengths to deliver quality and successful events that contribute towards enrichment and satisfaction among stakeholders of the industry.”
Alan Pryor, the Centre’s general manager added: “We are grateful to have collaborated with MyCEB and IAPCO to successfully deliver the programme, which was the culmination of a three-year strategic partnership initiated by the Centre. It has been a very successful tripartite partnership, producing over 20 graduates from the WebEDGE programme. In addition, two Malaysia PCOs have applied for global membership of IAPCO as a result of the exposure and learnings gained.”
He continued: “We recognise the importance of continuously expanding the capacity and capabilities of Malaysia’s business events players and the seminar provided an excellent educational platform to connect with and elevate the local industry supply chain. Through experiences like this, we hope to help local meeting and event professionals become more competitive when bidding for international events. This will help increase bid wins and attract a higher number of delegates to Malaysia, generating more economic impact and knowledge transfer to the country.”
Seminar participant Jason Teh, Pico International (M) Sdn Bhd, managing director, said: “The seminar was very well designed with an impressive line-up of international speakers. The knowledge, industry insights and global perspectives shared are extremely useful content for industry players, as well as topical and relevant to the current situation. The interactive workshop session was also a great platform for us to apply the new knowledge gained in a practical environment.”