AFRICA – IBTM Africa, part of the IBTM Global Events portfolio of meetings industry events, has partnered with the MICE Academy to help support the advancement of the next generation of industry professionals in Africa.
The MICE Academy has created its Continuing Professional Development (CPD) Programme for all sectors of the events and meetings industry through its subscriber based web portal.
IBTM Africa will be giving the first 20 contracted exhibitors at next year’s event, an annual subscription funded by Reed Travel Exhibition and the IBTM Portfolio of Events. Each of these exhibitors will select a member of their staff to undertake the CPD programme through their subscription.
Those individuals who undertake the CPD Programme will be invited to attend the IBTM Africa Forum education sessions, as well as the networking events.
“This is a significant partnership in that the added value enhances the international ground swell of determining the experience and knowledge-base of all individuals practicing within the various sectors of the MICE industry,” says Helen Brewer, founder of MICE Academy.
Shinu Pillai, Exhibition Manager for IBTM Africa, added: “We are excited to be partnering with the MICE Academy’s CPD programme which has so many important advantages for the next generation of meeting professionals in this region.
“The IBTM Global Events portfolio is passionate about its global education programme and empowering individuals with knowledge. IBTM Africa is the most cost effective business platform for African suppliers who are looking to do inbound business from the rest of the world, by helping develop the industry alongside our event.”
The second edition of IBTM Africa taking place in Cape Town (13-15 April) as part of Africa Travel Week, will bring together 60 African suppliers and international buyers for three days of business, networking and education.
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