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IBTM China on the cutting edge in Beijing

Asia News
IBTM China on the cutting edge in Beijing

IBTM China 2018 recently concluded in Beijing, having run in the China National Convention Centre (CNCC) from 12-13 September.

Over 300 exhibitors from 20 countries were joined by more than 280 hosted buyers and 3,400 visitors for two days in meetings, networking and educational sessions.

Exhibitors were a mix of domestic and international companies including Accor hotels, Business Events Canada, Melia Hotels International, Floating Island Seoul, Millennium Hotels and Resorts, Beijing Exhibition Centre, JW Marriott Hotel Beijing Central, Macao Trade and Investment Promotion Institute (IPIM), and Shanghai International Convention Center.

The Knowledge Programme was once again very popular, with nearly 500 visitors this year attending sessions exploring topics across ten key areas. These included advances in Chinese tech innovation, a study into the associations market in China, and how to sell incentive travel to business leaders.

Nicole Ci, event manager for IBTM China, said: “In a dynamic market such as ours, there’s always a real buzz on the event floor and this year’s event was no exception. Reports from exhibitors and hosted buyers were that their meetings were extremely productive, which ultimately is what makes this a must-attend event.

“As always, there will be lots of learning for us to take away and analyse, to ensure that we evolve our event going forward. It’s important that we continue to deliver experiences that help our attendees make valuable new connections and access inspiring educational sessions.

“We want to help them stay on the cutting edge of industry developments and deliver their own show-stopping events.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.