IBTM has signed a new three-year contract with Barcelona Convention Bureau and Fira de Barcelona that will see its flagship IBTM World event take place in the city until 2022.
IBTM World’s event director, David Thompson, said: “We look forward to continuing to evolve IBTM World to ensure it remains at the forefront of the industry when it comes to delivering the best opportunities to do business, as well as showcasing cutting-edge technology and providing inspirational content and learning opportunities for delegates.”
Despite industrial action which has coincided with the event during some editions of the show, Barcelona’s convention bureau believe the events is a key driver for economic growth in the city.
Christoph Tessmar, director of the Barcelona Convention Bureau, said: “This new agreement confirms the strength of the partnership between Barcelona and IBTM and allows us to continue to deliver what is an incredibly successful event, both for the meetings and events industry, but also in terms of the positive economic impact for the city.”
IBTM World has run at the venue for 15-years, with the next edition confirmed at Fira Gran Via from 1-3 December 2020.