IBTM World, which organiser Reed Travel Exhibitions intends to run 1-3 December at Fira Barcelona, Spain, is launching a new concept for its Tech Watch Awards this year. TechWatch Live will feature a new judging panel chair and live pitching onsite at IBTM World, reflecting the increasing significance that technology and digital plays in the meetings and events industry.
The new format TechWatch Live will offer five technology business owners the opportunity to take to the stage and pitch their company and product or service to the judging panel and live audience of events professionals, to potentially gain future financial support and/or mentorship at the discretion of the judges.
Dahlia El Gazzar (pictured), founder of the DAHLIA+Agency, is the new judging panel chair and succeeds event industry expert Corbin Ball, who remains on the panel. The judges will be looking for the best cutting-edge events technology inspiring the industry and revolutionising events.
El Gazzar said: “More than ever, we are being asked to be innovative. And that can’t be done without ‘innovatively’ implementing technology solutions that are essential to the intentional experience design we seek for our stakeholders. TechWatch Live is created to provide a stage for the tech companies that enable event professionals to deliver exceptional experiences. And, with everything going on, we want to properly celebrate those tech companies that have gone above and beyond to help eventprofs in this time of need.”
The Technology Advisory Group, also led by El Gazzar, is new this year and will be influential in the development of IBTM Accelerate. This group includes founder and CEO of EventFX, Dave Lorenzini; Anh Nguyen, founder and principal of award-winning event management firm Spark Event Management; Keith Johnston, managing partner of i3 Events and publisher of event industry blog Plannerwire; and entrepreneur and podcaster Jason Allan Scott.
David Thompson, event director, IBTM World commented: “There are myriad opportunities for event planners to integrate technology and digital into their events in order to create smarter and more engaging experiences, and we want to reflect this by making TechWatch Live a central feature of IBTM World. Our new format awards will bring the best event technology companies in front of a motivated global audience of events professionals to inspire them with the latest exciting technologies that could really make a difference to their business.”
Five of the finalists will receive flights and accommodation for up to two people to travel to Barcelona.
Entries are open until 30 September 2020. Entries via the IBTM World website