ICCA and Destination Canada have released a new report on sustainability in global associations. The study shows rising interest in sustainable practice, as well as gaps between intent and implementation across many organisations.
The survey found that 66% of international associations now rate sustainability as very or extremely important, compared with 60% in 2023.
However, 24% still do not calculate their carbon footprint, and 19% outsource measurement rather than develop internal skills.
These results point to limited operational capacity, even as sustainability becomes a higher priority.
The report highlights what it calls a “cost paradox”. 63% view cost as the main barrier to running sustainable events. Yet almost half (46%) say they are willing to pay 5-24% more for sustainable options, suggesting that cost concerns may reflect perception more than actual spending limits.
ICCA CEO Dr Senthil Gopinath said: “Our industry has moved beyond debating whether sustainability matters. The challenge now is transforming aspiration into accountability. This report provides the insight and evidence our community needs to act with purpose and precision.”
Virginie De Visscher, executive director of business events at Destination Canada, said: “At Destination Canada, we are committed to building a more sustainable business events industry – in Canada and around the world. We’re proud to partner with ICCA on this report, and we hope it empowers associations and destinations alike to turn their sustainability goals into lasting impact.”
