The International Congress and Convention Association (ICCA) says it is bolstering its commitment to sustainability and advocacy with the appointment of Alexander Alles as senior director, advocacy and sustainability. He will join the association’s team effective 1 April.
Advocacy and sustainability are central to ICCA’s strategy, the association said. As the global meetings and events industry navigates complex shifts, ICCA said the creation of this senior role represented a dedication to:
- Embedding global sustainability as a fundamental pillar of industry development
- Leading global advocacy efforts that elevate the value and impact of business events
- Supporting members with actionable pathways, helping them move from intention to implementation
- Championing progress among regions, sectors, and stakeholders.
Alles will lead this strategy, working closely with ICCA members and key partners, as well as policymakers and international institutions.
ICCA CEO Dr Senthil Gopinath, said of the appointment: “Advocacy and sustainability are central to our mission, and ICCA is making a purposeful investment to lead boldly in both areas. This senior role strengthens our ability to deliver meaningful strategies, support our global community, and move our industry from ambition to action.”
Alles added: “I am honoured to join ICCA at such an important moment for the business events industry. I look forward to supporting ICCA’s vision by advancing a strong global advocacy agenda and helping embed sustainability – particularly the Net Zero Carbon Events framework – across the ecosystem to accelerate real, measurable progress.”
