The board of the International Congress and Convention Association (ICCA) recently took a trip to Tel Aviv in Israel, to learn more about the city and meet with key industry figures.
The trip was organised by the Tel Aviv Convention Bureau and the Israel Ministry of Tourism. It spanned three days from 13-15 August.
During the visit, the ICCA Board met with leaders of the MICE industry in Tel Aviv including Mr. Amir Halevy, CEO of Israel Ministry of Tourism; Mr. Eytan Schwartz, CEO of Tel Aviv Global & Tourism; Mr. Tamir Dayan, CEO of Expo Tel Aviv, and other ICCA members from Israel.
The ICCA Board also visited key locations and venues around Tel Aviv, including Expo Tel Aviv which hosts hundreds of conferences, events and art exhibition annually.
Tel Aviv recently hosted the Eurovision Song Contest, the largest international event in the history of the city. It took place in Expo’s Pavilion 2, which underwent a $100m renovation.
James Rees, ICCA President said: “Tel Aviv has it all; amazing history, a thriving innovation scene and a cosmopolitan feel. The story of this destination will surely capture the heart of each and every visitor”.