ICCA to take the high ground as Tyrol announced as host for AMP 2020

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ICCA to take the high ground as Tyrol announced as host for AMP 2020

The International Congress and Convention Association (ICCA) announced, during the Closing Ceremony, 20 June, of the fourth edition of the ICCA Association Meetings Programme in Durban, South Africa, that its next, 2020 edition would be held in the Tyrol region of Austria. Host cities Innsbruck and Alpbach will share the event.

AMP is designed to bring ICCA Members and Association Executives together for small-scale networking and interactive knowledge transfer about bidding, designing, organising and promoting international association meetings.

The four hosts of the ICCA AMP 2020 are Convention Bureau Tyrol, Convention Service Innsbruck, Congress Messe Innsbruck, and Congress Centrum Alpbach. The host team said of their partnership: “We aim to inspire successful synergies in the meetings industry. Our goal is to focus on networking – to bring people together in the picturesque, natural and very energising environment of the mountains.”

Innsbruck is keen to market itself as a high-tech international research and innovation hub in sectors such as life sciences and quantum computing, while Alpbach will hope to burnish its reputation for hosting international congresses.

Social responsibility and sustainability will also be a guiding principle behind the 2020 event, which will be certified as an official ‘Green Meeting’ by the Austrian Ecological Ministry.

The Durban AMP attracted 128 ICCA members and international association executives from over 30 countries and was the first AMP held on the African continent.

Sonto Mayise, Acting Chief Convention Bureau Officer at Durban KwaZulu-Natal Convention Bureau, said: “From a multi-ethnic landscape, plethora of dining experiences and diverse cultures to our vibrant nightlife and world-class venues, Durban, KwaZulu-Natal is a destination with much to offer. On behalf of Durban KwaZulu-Natal Convention Bureau, it has been a pleasure to host ICCA AMP delegates in our city.”

Senthil Gopinath, ICCA Chief Executive Officer, said: “We have done in-depth research into how the AMP will build the knowledge economy in each host city, and next year will offer an exciting programme. I invite all ICCA members to join us for what promises to be a fantastic event.”

The 2020 ICCA AMP will take place from 29 June-1 July 2020.

Photo caption: (Clockwise from back) Sonto Mayise, Durban KwaZulu-Natal Convention Bureau; Sina Buente, ICCA; Thomas Kahn, Congress Centrum Alpbach; Alexandra Einwaller, Convention Service Innsbruck; James Rees, ICCA President; Christina Moser, Convention Bureau Tyrol

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